Our mission is primarily one of encouraging fellow believers to walk in a manner worthy of our calling. In a world full of compromise, we have designed our clothing to promote an uncompromising message. Although many will take offense to our "narrow minded" stance on what is taught in the Bible, we feel strongly that it is time for a revival of the moral purity taught in the Scriptures. Some of our messages may offend believers and non-believers alike; however, our mentor, Jesus, was rather offensive with His message.
Through our interpretation of the Scriptures, we feel as Christians we are called to separate ourselves from the ways of this world. Some of the things we have separated from include any indecent television, radio, Internet, newspapers, magazines, etc. In fact we encourage fellow believers to not subscribe to any form of television at all. Even many of the "G" rated shows have sexual references and do not promote Christian values in any way, shape, or form. The world in its current form has communicated to our children that gratuitous sex is good and moral purity is bad. We are here to share a different message. It is time Christians truly take a stand and separate themselves from this morally-compromised world. We believe we are all called to crucify (kill) our flesh (hence the name of our company) and walk in accordance with the teachings of our Lord and Savior, Jesus Christ. Today's Christians are often exposed to a teaching of "cheap grace" where the believer is led to believe that once they are saved, they can still indulge in the pleasures of the flesh. We are taking a stand by saying that our salvation is not cheap and if we are truly saved, then our hearts' desire would be to please God with our actions, thoughts, and desires. Jesus actually stated in Matthew 7:21-23 that not all will enter the kingdom of Heaven, but "only the one who does the will of my Father in heaven." This is not to judge, but to encourage. We understand as humans we will remain imperfect until the day of the Lord Jesus comes, but until that day comes, our hearts' desire should be to please God at all cost.